Press Room
LIFE SPAN labs Partners with ASTONE to Drive Public Relations and Social Media Marketing
Portland, Oregon — July 14, 2010 — LIFE SPAN labs, LLC has partnered with ASTONE to manage public relations outreach and social media activities for the company and its men’s sexual health supplement, 112 Degrees™. For over 30 years, ASTONE has helped develop brands stand out from the competition, driving customer loyalty and providing long-term increases in sales and profitability.
Headquartered in Fresno, California, with offices in San Francisco and Sacramento, ASTONE delivers the complete range of marketing and communications, including creative work with national media implementations; public relations services at the local, regional, national and international level; production capabilities including everything from TV and radio; cutting edge web tools; and print materials – all performed in-house.
“LIFE SPAN labs and 112 Degrees has tremendous potential to make a real impact in this market between its impressive management team and its innovative, research-driven approach to helping men solve a real problem,” says Mark Astone, CEO of ASTONE. “We look forward to working closely together to establish the company and its brand as a clear leader through a thoughtful, comprehensive campaign designed to educate, inform and influence men seeking a safe and effective product to enhance their overall sexual health.”
As part of the agreement, ASTONE will
develop a comprehensive public relations driven marketing program to include
consumer research to explore the attitudes, perceptions, behavior and drivers
of men’s sexual health; a public relations program aimed at consumer and industry
media (online, print and broadcast) designed to promote news, events, research
and thought leadership for LIFE SPAN labs and 112 Degrees; and the development
of a social media program to include blogs and leading social media sites.
About LIFE SPAN labs
LIFE SPAN labs is the manufacturer of men’s sexual health supplement, 112 Degrees. Based in Portland, Oregon, LIFE SPAN labs is dedicated to providing high-quality, all-natural products that support male sexual health including sexual performance and male urogenital function. For more complete information about 112 Degrees and LIFE SPAN labs, including tips on improving male sexual health and male sexual performance, visit www.112degrees.com and www.lifespanlabs.com.
